How to choose a foundation for the face

Most women use dozens of cosmetic products daily, of which the most popular is considered to be a concealer. Each woman dreams of a perfectly smooth skin relief of the face to be like from the cover of a magazine. But many, unfortunately, can not get a similar effect. You should not immediately be disappointed in the tonal means, because often this is not due to the fact that they do not work, but because they are not properly selected. Modern foundations are able to hide almost any flaws, as if photoshop was working on the skin. Today we will talk about how to choose the right foundation.

The best manufacturers of foundation cream - which company to choose

Manufacture of cosmetics engaged in a variety of manufacturers ranging from small private enterprises and ending with huge companies, at whose disposal are shops, scattered around the world. Some brands have been on the market for more than a hundred years. It is to such brands that users have developed a special trust. Their products usually belong to luxury, although there are representatives of the mass market.

If you are not able to read all the material to the end, then check out the list of the most famous companies:

1. Clinique

2. Lancome

3. Dior

4. Estee lauder

5. L'oreal

6. Max factor

The listed companies develop and produce a large number of tonal bases for different skin types. All products contain exclusively high-quality ingredients. For those who are looking for a specific tool, we suggest moving to our rated best tonal creams.

The principle of operation and the device foundation for the face

The foundation is a special tool that contains color pigments that make it possible to even out skin tone, thus hiding imperfections. Acne, freckles, redness, pigment spots, bruises under the eyes - all this is easily overlapped by a properly selected foundation.

Another foundation protects the skin, protecting against the effects of external adverse factors. Many products have an SPF-factor, which allows even in sunny weather not to worry about the dangers of ultraviolet radiation.

In addition, the tonal framework is characterized by the presence of useful ingredients, for example, vitamin complexes, oils, moisturizing substances and other things. All this allows not only to hide flaws, but also to care for the face, preventing premature aging, removing flaking, and so on. Today’s products do not clog pores, so they are suitable for daily use.

Apply foundation can be a variety of ways. First you need to prepare the skin, clearing it of impurities and moisturizing, for example, causing a base (primer). For a dense coating, you should use a flat synthetic brush, and for a thinner one - duofiber.

The thinnest layer will turn out if you use the special sponge of beautyblender. It is pre-wetted in water, therefore it distributes the base evenly, making it almost invisible. This method is perfect for natural makeup.

Types of foundation cream

Cream fluid

The basis of this liquid cream consists of a smaller amount of oils, but a larger amount of powder. Thanks to this combination, it is perfectly applied to oily skin, absorbing excess sebum. It is invisible on the face and is not felt, it is distributed evenly, in a thin layer.Contains nutrients and components that ensure its durability. The cream does not accumulate in wrinkles. A great option for spring and summer.

Advantages:

• ideal for mature skin
• does not clog wrinkles and pores,
• light texture
• nutritional components in the composition,
• well absorbs sebum.

Disadvantages:

• underscore peeling
• does not cover serious imperfections,
• It is not recommended to use in winter because of the water in the composition.

Mousse

This is a cream with an airy texture. Has a powdery finish, so does not require additional consolidation. Suitable exclusively smooth and healthy skin, to slightly even out the shade, add freshness and radiance. Especially popular in the “nude” make-up among young girls. Usually sold in convenient glass jars.

Advantages:

• gives a natural effect
• evens tone
• not felt on the face.

Disadvantages:

• badly masks noticeable imperfections,
• emphasizes flaking
• may become wrinkled.

Couchon

Cushions appeared relatively recently, having come to our market from Korea. They are a sponge, impregnated with a tonal base, which is in a package resembling a powder compact.

During the application of the product, the sponge loosens the creamy texture, which means that even in several layers the product lays down with a light and weightless emulsion that does not roll down over a long time. The finish at the cushion is wet, so it can be used for the strobing technique (wet shine).

Advantages:

• 3-in-1 agent
• compactness
• many moisturizing ingredients.

Disadvantages:

• may not be suitable for oily skin
• price is above average.

Cream powder

Quite dense cream product that is placed in the compact. It is applied on the face evenly, blending easily. After a certain amount of time, the base dries out, leaving the effect of applying powder. The tool is convenient to use outside the home to apply makeup or to correct it. At the same time it is not required to take with itself in addition fixing cosmetics.

Advantages:

• means "2-in-1"
• good stamina
• masks most imperfections,
• compactness.

Disadvantages:

• emphasizes peeling and wrinkles,
• heavy for the spring-summer period.

Liquid base

Classic concealer. Most often sold in soft plastic tubes. It is optimal in density, not too liquid. It has an excellent covering ability. Depending on what and how to apply the product, you can change the thickness of the coating. It is easy to achieve a thin and inconspicuous layer with a wet sponge, and a dense brush with a dry brush.

Advantages:

• Suitable for all skin types,
• easy to adjust application
• Perfect for the cold season.

Disadvantages:

• may be wrinkled,
• powder fixing is usually required.

Compact stick

Dense consistency means. Packaging resembles lipstick, twists in the same way. The sticks are different in size.

For use on the entire face, thick rods are best suited, for pinpoint use - small, thin pencils. The concealer in the stick gives the strongest overlap of imperfections. In this case, the layer turns out to be loose, but not weightless.

Advantages:

• especially ideal for pronounced problems
• suitable for all skin types
• has good durability.

Disadvantages:

• not recommended for day makeup,
• may emphasize wrinkles and peeling.

Options for the selection of foundation for the face

Skin type

First of all, when choosing a foundation you should decide on the type of skin:

1. Normal

Light and medium density consistency is best for normal skin. The tonal framework may be enriched with moisturizing or nutritional supplements.

2. Fatty

Liquid tonal creams and fluid creams, as well as products with a matting effect, will perfectly manifest themselves on oily skin. The product should lie evenly, do not run off while wearing and do not clog pores, wrinkles. Best of all, the finish was powdery.

3. Dry

For dry skin, on the contrary, more fatty foundation is important, as a part of which there are a lot of moisturizing ingredients.The main thing is that he does not emphasize peeling, which are often a problem of this type.

Tint

The next step is to determine the shade. Of the dozens presented on the store counter, it is easiest to choose the most suitable one using the sample method.

Apply the foundation to the cheek, in the area of ​​its transition to the neck. The more color merges with the skin, the better. If you like two options, light and dark, and you can not figure out which one to buy, then prefer the first one. Many tonal creams tend to darken slightly after application. Never try to give the skin a tan due to the basics, as this is fraught with the appearance of an ugly mask on the face, where borders are clearly visible.

For skin with pink pigment, you need to choose a beige shade, with yellow - beige-pink, and tan beige and apricot and dark beige shades are ideal.

Persistence

Foundation creams are persistent and ordinary. The first option is different in that it remains on the skin for 12-18 hours, even if you are in extreme conditions, for example, you are exposed to rain, snow, or to the hot sun. This tonal framework is recommended for special occasions. With her you can be sure that the makeup will last until the very end of the day.

Products with normal resistance remain on the skin no more than 4-6 hours and are suitable for daily use.

Effects

In tonal creams, there are many effects, but it is necessary to distinguish only two of them:

1. Matting

Matting tonal bases contain special particles in the composition, which, getting on the skin, absorb excess sebum. Such tools allow you to remove unnecessary shine and keep the effect for several hours.

2. Light reflection

Reflective tonal products give the skin a noble radiance, reminiscent of the brilliance of healthy skin. In the composition of these funds are the smallest elements, invisible to the human eye, capable of refracting the light falling on them, due to which the glow appears.

What tonal cream to choose

1. For mature skin, it is best to choose a classic foundation or fluid cream.

2. For oily frosted, a mousse or cream powder is a good buy. If there are imperfections, then get the stick.

3. Owners of the dry type should pay attention to the cushions, abandoning the dense textures. They are able not only to moisturize, smooth peeling, but also to give a moist radiance, which today is so popular in make-up.

4. Save tonal cream save for special exits or for photos and video. Wearing such products daily is not recommended because they do not allow the pores to breathe normally. Such products are not suitable for day makeup, as well as a dense texture will be noticeable in bright light.

5. Choose for everyday use the usual basics, because they are able to remain on the skin throughout the day.

6. When choosing a shade, consider the pigment present in your skin. Avoid pink if your primary pigment is the same. For correction, it is better to take a neutral beige color.

7. If yellow pigment prevails, then give preference to a beige-pinkish shade.

8. Beige-apricot or beige-dark suit perfectly for owners of dark skin.

How much is the foundation tonal cream

1. Tonal creams from the mass market will cost from 300 to 1,500 p. Everything will depend on the components included, durability, packaging and brand.

2. The basics of the luxury series will cost much more. For one tube of tonal resources will have to pay from 1,500 to 7 thousand rubles. These products justify their overpriced beautiful packaging and a small batch of release. Chasing a suite is not worth it, since the compositions are similar to cheaper alternatives.

3. Professional rulers are usually used by master make-up artists. Tonal creams are often designed only for photo and video, so they are not suitable for everyday wear. Their prices fluctuate around 2-5 thousand rubles.